Phil was a pretty ok sports announcer who was practically inescapable during the 2019 March Madness tournament.
He was all set to make a comeback in the 2020 tournament, but then, you know…
Some people are cat people, but I’m definitely a dog person. And if I were a dog and not a person I’d be a pug/chihuahua mix.
In this documentary series, we brought real people together to create impossible family portraits, all through the power of Skype.
This campaign won several advertising awards:
Cannes Lions (Cyber) Silver – Commercial Public Services, Skype, “Stay Together Family Portraits”
Cannes Lions (Cyber) Silver – Webisodes, Skype “Stay Together Family Portraits”
Cannes Lions (Cyber) Bronze – Storytelling – “The Born Friends Family Portrait”
Cannes Lions (Cyber) Bronze – Use/Curation of Images, Skype “Stay together Family Portraits”
Cannes Lions (Branded Content) - Bronze - Non-Fiction Online , Skype, “The Born Friends Family Portrait”
One Show Gold Pencil - Skype Born Friends Family Portrait
One Show Bronze Pencil - Skype Stay Together Campaign
One Show Bronze Pencil - Skype Impossible Family Portrait
If your ok network were a person, it would probably be something like one of these shady characters. Which is not ok.
Wild Hare is a delicious species of beer made by Shiner and named after an adorable Texas local. Is it vegetarian? Don’t worry about it.
Takis had a pretty small budget. But instead of fighting it, we embraced it with an “imagine feeding a teenager an unsafe amount of Takis and then giving him access to photoshop” vibe. We exploded some pigeons in video, and pumped out all kinds of bizarre social content that put Takis into our fans eyeballs on the daily.
AT&T wasn’t an official sponsor of the Superb Owl, but they still wanted to make a splash at the Big Game. So we created a “just ok” kiosk that gave away sub-par merchandise to drive home the point that Just Ok is Not Ok, and also to get away with being at the Soup or Bowl without really being at the Super Bowel. Kind of a two birds with one football thing.
Quitting is usually frowned upon, unless it’s cable. And if we’ve learned anything from the past year, having lots of TV show options is of the utmost importance. Also, if you look closely at the Locker Room spot, you’ll see my last name horribly misspelled on the back of one of the jerseys.
Kids in school often complain that no one ever uses math in real life, and they are 100% correct. The only exception is if they grow up, get a job in advertising, and then pitch a brand campaign to a bank named after an improper fraction.
One of the ads in this campaign got a pretty nasty complaint letter from a nun. But honestly, that’s NUNya business.
The “Bear Naked is run by bears” campaign is not a joke. The CEO of Bear Naked mauled my partner Michael Gurman and then ate his whole body during a presentation. It was awkward. Kind of an unusual company, but the granola is pretty good.
Don’t be alarmed, but Saving the Humans isn’t an ad. It’s a new nonprofit start-up idea that dares to ask “what would happen if we shifted the climate change conversation from a soul-crushing dread machine into something inspiring and maybe even funny?”
Save the Humans is still in the very beginning stages, and requires additional rounds of funding and other business things I don’t understand, but the people working on it are passionate, nice, and extremely smart. So far I’ve written their comms guide and website. You’re welcome in advance for saving the human race.
